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26/01/2005: "Triumph Motorcycle USA Sets Sales Record"

US New Units Sales top 7,500 for 2004. Triumph Motorcycles (America) Ltd., announced today that new retail sales topped 7,500 units for the 2004 calendar year. Triumph retailed 7,533 motorcycles in 2004, an increase of 35% over 2003, which makes Triumph the fastest growing production motorcycle company in America for 2004. In December, Triumph retailed 341 units, a 47% increase over the prior year, and the 10th record breaking month of 2004.

Triumph's success in 2004 stemmed in part from interest generated by the introduction of 2 distinctive new models; the Thruxton 900 café-racer inspired variant of the venerable Bonneville, and the awe-inspiring Rocket III 2,300cc Power Cruiser. These exciting new bikes reintroduced thousands of consumers to the Triumph brand, which led to sales increases across the model line.

Triumph looks forward to another record-breaking year in 2005. This will be the first full-season for the Rocket III, and all-new versions the innovative Speed Triple Street Fighter and Sprint ST sport tourer featuring Triumph's new 1050cc three cylinder engine will arrive in dealer's showrooms in March.

The original version of this article can be found here.